Big Business Corporate                   Small Office Home Office SOHO
                                                     

Often valuable sales force time is wasted providing quotes to small and not seriously interested companies. Our methods can determine if the request is coming from a company at a probable commercial address versus a residential consumer or SOHO (Small Office Home Office) requestor operating his small business from his kitchen table. Your company's lead generation campaigns may often generate incomplete and vague requests for more information but often the inquirer does not provide full details about his company name, address or even the nature of his business.

Using a combination of analytical methods we assist your company in prioritizing requests with the highest probability of serious commercial requests at a probable commercial address. However, we do not recommend ignoring the SOHO (small office home office) segment either.

You should not ignore the SOHO sector, since their business can be just as lucrative as larger businesses. Many of your companies' business customers and prospects work from home offices. They may have high spending potential and a higher net worth than formal commercially based offices. A SOHO request could be a more valuable sales lead to your company than a request coming from a downtown corporate office tower.

B2B Marketing Team can determine which SOHO companies are the best for you. Since most businesses in Canada are not publicly listed in national business directories, we have developed methods to sort them into their industry verticals.

In Canada there are 1.3 million companies in the business directory but federal tax offices and Stats Canada’s statements show 2 to 4 million home based entrepreneurs. We can determine what SOHO requests will be most lucrative for your company based on their industry verticals (SIC codes) and the nature of business operation they are engaged in.