Often our clients request an understanding of the value of a particular business customer. They need to know if the full potential of a customer  is being reached by their annual sales to a company. This is dependent upon numerous factors but the universal starting point of this typical request is what industry or business function is the customer involved in? Some industries offer only marginal revenue potential, while other industries are not as delivery time or price sensitive as other industries. Certain industry types could buy more of our clients’ services and products if only there was an effective method to classify what types of industries should be the best buyers.

Our clients want to know their customer’s industry without depending upon the interpretation or lack of field sales feedback. Our method can determine the nature of your business customers with a high level of accuracy based solely on the customer’s company name. This is accomplished without the expensive and time consuming rental of national databases of either Dun & Brad or InfoCanada or InfoUSA or other national industry specific directories.

Our method prioritizes the different types of businesses conducting transactions with your company and highlights the major SIC (Standard Industry Classifications). Our research has found approximately 80% of company names contain a key word in the company name which indicates the nature of their business vertical. We have developed extensive word tables to capture the vertical industry sectors. We have boiled down the millions of words in company names to the core thousands of words which have specific meaning. The word "sunshine" for example in a company name would not be descriptive enough to be able for you to determine a specific industry... so that word is not contained in our technical word tables. Other words are more descriptive of a specific vertical industry..... that's even more important if the company listed is a SOHO (small office home office) enterprise not likely to be published in the national business directories like the actual listed company names below.

Company Name Examples- imagine that these 50 random company names were actually 50,000 company prospects and you required to locate specific industry vertical targets