Loyalty and awards campaigns and programs have become a standard in today’s competitive marketplace. Business and consumer customers expect & demand compensation/rewards for their continued loyalty and repeat business and have become tainted with points and miles and reward fever. 







But what if your company is not a current sponsor in a slick national loyalty program and is locked out by the category exclusivity clause of an competitor who has the contract with the Airmiles, Aeroplan and other retail, petrol or hospitality award programs? Our methods in analysis separate the hype from the reality and we provide our clients the true RFM (Recency, Frequency and Monetary values of your customer base). This can counter-act the impact of a competitor’s national loyalty program by identifying your company’s most loyal customers so you can protect and develop those customers more. It will identify the moderate and high potential customers also.

By analyzing your transactional information even if your company has never maintained a customer mailing list in its entire history, we can assist you to build a customized logical retention program. You will begin to provide incremental service to VIP customers you previously did not recognize and you wouldn’t be drawn into wide spread discounts and incentives for every customer or order.

If you are anticipating being a sponsor in a national program we can offer you assistance in an objective analysis if it is right for you. We can provide insight if your national loyalty program is giving you the bang it promised and make sure your company is getting value for its investment, commitment and tie in to a national coalition marketing organization and program. We help you analyze if your own mini or micro alliance with another local retailer, division or other complementary organization can give you a similar incentive and impact of a national loyalty & reward campaign. The national big league loyalty programs do not have an exclusivity on analyzing your own customer RFM data and we can be an effective tool to data -mine your information to maintain and expand your sales.