Is Information Technology (IT) and Your Desktop Marketing Reporting Systems holding You Hostage?
Less glamorous but ever just as important is the internal analysis of your transactions. Occasionally a client’s purchasing and manufacturing department is not in sync with the accounting or sales or marketing departments.
Are your sales profitable? What is the LTV lifetime value of a customer? How much should your company spend on acquiring a new customer? Within our clients we have found if only different departments recognized and could link the measurements that are important to their department with the important measurements of peers & cross functional departments their organization could become much more profitable and reactive to the marketplace.
We have found at some of our clients the sales and marketing teams feel they are held “hostage” to unresponsive IT systems and expensive programming “fixes”. Our methods understand the classic measurements and how to link the communication between departments for management review.
We will help your cross functional teams recognize if Widget A (which is low margin product) if sold in the same order with at least 2 pieces of Widget B (a high margin product) your company's profitable sales will increase.